Don’t be a tool….
“Also, there is magic in names. Once let a hatful of miserable fragments of fourth-rate pottery be dignified by a “Name”, and there will follow inevitably the tendency for the name to become an entity, particularly in the mind of him who gives it. Go a step further and publish a description and the type embarks on an independent existence of its own. At that point the classification ceases to be a “tool”, and the archaeologist becomes one” (Phillips, Ford, and Griffin 1951:61-62).